PayPoint has partnered with TikTok to launch a new range of digital vouchers to spend within the livestream section of the social media platform.
Customers will now be able to purchase TikTok LIVE digital vouchers with fixed denominations of £15, £35 and £50 through PayPoint’s nationwide network of 30,000 convenience retailers. These vouchers are issued as a pin code printed directly onto the customer’s receipt to then be redeemed for TikTok Coins.
TikTok Coins can then be used to send virtual gifts, support creators and promote videos on TikTok LIVE.
With over 30 million UK TikTok users, PayPoint claimed that the partnership offered retailers a unique opportunity to draw new customers in store, boost sales and increase revenue through commission and cross-selling other services and goods.
Jo Toolan, Managing Director, Payments, at PayPoint said: “TikTok has become one of the most influential content platforms in the UK, and we’re delighted to be launching TikTok LIVE digital vouchers across our retail network. This new offering gives TikTok users even more ways to support their favourite creators through TikTok LIVE. It also gives our retailers another high-profile brand to drive footfall, increase spontaneous purchases and offer customers even greater choice in how they pay and gift.”
