Parfetts has expanded its own-brand Lancer cider range with the launch of Lancer White.
Lancer White is available in several price-marked formats, including 24x500ml cans (£1.35 PMP), 12x1L bottles (£2.49 PMP), 6x2L bottles (£4.99 PMP) and 4×2.5L bottles (£5.89 PMP).
Produced in the UK in collaboration with Aston Manor Brewery, Lancer White features a distinctive silver-and-blue design across cans and bottles to stand out on shelves.
The new range builds on the existing Lancer portfolio, which includes Lancer Original and Lancer Black.
The roll out is timed ahead of the Easter bank holiday trading period, traditionally one of the busiest times for beer and cider sales.
Parfetts said the launch reflects the continued importance of strong cider within the convenience channel, with the segment accounting for 31% of total cider sales across the wholesaler’s depots in 2025.
