Mondelez is bringing a twist to the Biscuit category this summer with the launch of new Oreo Twists Vanilla & Caramel and Oreo Twists Vanilla & Raspberry.
The first major new launch by Oreo in three years, Twists are the brand’s first ever double-layered launches in the UK. The new products combine one layer of vanilla creme with another flavoured layer.
Katya Savelieva, Brand Manager for Oreo UK at Mondelez International, commented: “Oreo is a staple in the biscuit aisle and enjoyed in more than 100 countries. In the UK, Oreo Original Cookies are growing by 21%, with a loyal customer base. We wanted to create something really fun for Oreo lovers, adding a twist to the original sandwich cookie filling consumers know and love with double layered Oreo cookies – Vanilla & Caramel, and Vanilla & Raspberry – tapping into the latest flavour trends.
“Oreo Twists Vanilla & Caramel and Oreo Twists Vanilla & Raspberry are the perfect combinations to generate excitement in store, and the first of a strong innovation pipeline for the brand, driving incremental sales for retailers.”
The new launches will be supported by social, digital and in-store campaigns.
Oreo Twists will be available from July in cases of 16 x 157g packs, with an RSP of £1.19.
