Oreo O’s is making its debut in the convenience and wholesale channels with a £3.99 price-marked 320g pack that rolls out this month.
The cereal comprises crunchy black cocoa hoops combined with crispy white vanilla flavoured discs and is targeted at adult shoppers who are looking for a unique treat, to enjoy at breakfast or as an in-between snack with milk.
Since launching into grocery in November, Oreo O’s is now worth £3.3 million.
A spokesperson for Oreo O’s said: “Oreo O’s is already present in 1.5% of UK households and we’re so pleased to introduce this fantastic cereal to the convenience channel. The PMP format will offer shoppers great value for money and help to drive impulse sales in store for retailers.
“The Oreo brand is a global phenomenon, with the UK its third-biggest market, and its products are found in one in four households. As a result, Oreo O’s a must stock for retailers and the ideal product to become a beacon for the indulgent cereal segment.”
