Leading biscuit brand, Oreo, has revealed an on-pack competition, encouraging consumers to twist, lick and dunk to be in with a chance of winning a £10,000 holiday.
The Oreo Challenge, which also introduces a new embossed ‘Twist, lick, dunk biscuit’, invites consumers to scan the QR code, twist, open their Oreo and lick the cream. They can then scan the biscuit with their phone and dunk it in virtual milk on a microsite. When the biscuit comes out of the milk, the cream will be in the shape of the prize won if they are a winner. The promotion gives shoppers multiple chances to win. In addition to a holiday, participants can also win electronic devices, vouchers and subscriptions and digital emojis.
Running from March to June, the competition is supported by in-store activations, e-commerce activity, and an out-of-home campaign. The on-pack promotion will roll out across Oreo Twin Pack and Original.
Mandipa Mtashu, Brand Manager for Oreo at Mondelēz International, says: “The Twist, Lick, Dunk ritual has always been at the heart of Oreo and with this Challenge, we’re putting a fresh spin on it. We don’t just want people to enjoy the taste of Oreo biscuits; we want them to have fun with the challenge and be creative.”
