Oreo will add new Golden Oreo and Peanut Butter flavours to its range this month.
Golden Oreo will be a permanent addition to the brand and Oreo Peanut Butter will be a limited-edition flavour.
The new flavours will be supported by a marketing investment of £2.1m, which will include TV, Social Media and in-store promotions.
Daniel Kessler, Oreo brand manager at Mondelēz International, said: “Oreo’s existing portfolio is already well-established in the UK, and we are constantly striving to evolve the brand through investment in NPD and innovation – this double launch marks just the beginning of our plans to re-energise the biscuits category.
Golden Oreo and Oreo Peanut Butter will be available to order from August 1st as 154g roll-packs, with an rrp of £1.08.
