The Great Oreo Cookie Quest has commenced, giving consumers the chance to win a trip to California, with spending money and a visit to the Googleplex thrown in.
The on-pack competition runs until May 31 and is an attempt by Mondelez to increase Oreo’s penetration into the young adult market. It is supported by TV, PR, digital and in-store activity.
Thousands of other Oreo merchandise daily prizes are also up for grabs and, to be in with a chance of winning, consumers need to buy a promotional pack of Oreos and enter the pack code online.
Katie Dade, Senior Brand Manager for Oreo, said: “We’re kicking off the year in style with this wonder-filled activation that offers a great brand experience for consumers while helping to drive further penetration and frequency. With strong brand investment, retailers should stock up now to make the most of consumer excitement and heightened awareness.”
The promotion features on Oreo Vanilla 154g, Golden Oreo 154g, Double Oreo 157g, Oreo Vanilla 154g PMP, Oreo 66g, Oreo 66g PMP and Oreo 10 x 22g Snack Pack.