Oreo is launching a limited-edition collaboration with South Korean boy band BTS, bringing a brown sugar–pancake flavoured biscuit to the UK from August 2026.
The Oreo & BTS Cookies feature a sweet crème inspired by hotteok, a Korean street food pancake filled with brown sugar. The flavour taps into the group’s childhood memories of eating both hotteok and Oreos, combining the two into a single product.
Packs in the UK include six different embossments designed with fans in mind, including member names, the BTS light stick and the BTS logo. Packaging design draws on South Korea’s street market culture, referencing the sights and foods associated with hotteok.
Each 157g pack has a an RSP of £1.60, supported by a promotional price of £1.
The launch will roll out across more than 80 markets, backed by a fan campaign inviting shoppers to write a digital “love letter” to BTS by scanning a QR code on pack or visiting a dedicated website from 3 August 2026. Messages will be combined into a global tribute, with fans also in with a chance to win co-branded prizes.
