To celebrate its 50th birthday, One Stop has launched a month-long activation plan of in-store and online special deals, customer giveaways and £25,000 worth of community grants.
The in-store campaign kicked off with gold-themed point-of-sale including hanging signs and bunting. There will also be exclusive promotions on leading brands including Cadbury, Coca-Cola, McVitie’s and Pot Noodle.
A dedicated landing page on the One Stop website directs visitors to its ‘Birthday Balloon Bonanza’. The digital birthday game will give customers the chance to win an all-inclusive tropical holiday. Birthday deals and special, decade-inspired recipes will also feature.
In addition, the convenience retailer is launching a £25,000 community grant scheme. Customers will be invited to nominate local groups for a chance to receive £500 ‘microgrants’, helping to further support good causes across the UK.
One Stop was started by Kevin Threlfall on 7th October 1975 as a market stall in Wolverhampton. After five years as a ‘pop up’ shop Threlfall opened his first permanent store ‘Supercigs’ and then joined forces with David Lockett-Smith to become co-founder of ‘T&S Stores’.
The popularity of newsagents gained speed in the 80s and through several acquisitions, T&S gained household names including Dillons and Day + Nite and rapidly grew. In 2002, Tesco purchased T&S convenience stores, Dillons and Supercigs, changing to the brand ‘One Stop’ and marking a significant turning point in One Stop’s development.
Over the years, One Stop expanded its footprint and in 2014, the company launched its franchise model. There are now 350+ franchise stores and the retailer has extended its online reach via major delivery platforms including Just Eat, Deliveroo and Uber Eats.
Stephanie Wood, One Stop Managing Director, said:
“For five decades One Stop has delivered quality, convenience and value to our customers. This milestone isn’t just about our past—it’s about the future of local retailing. Our colleagues, customers and franchisees are at the heart of our journey and we’re looking forward to proudly celebrating with partners, colleagues and the communities we serve.”
In store deals:
- Foster’s 440ml 10 pack: Down from £12, to £10 from Tuesday 2nd September until Tuesday 30th September
- Diet Coke 1.25 litre, Coca-Cola Zero Sugar 1.25 litre, Diet Coke 1.25 litre + 20% free, Coca-Cola Zero Sugar 1.25 litre + 20% free: Down from £2.10, to £1.15 from Tuesday 16th September until Tuesday 14th October
- Pot Noodle Chicken & Mushroom 90g, Pot Noodle Original Curry 90g, Pot Noodle Beef & Tomato 90g, Pot Noodle Bombay Bad Boy 90g, Pot Noodle Sticky Rib 90g: Down from £1.20, to 75p from Tuesday 16th September until Tuesday 14th October
- Cadbury Dairy Milk 360g, Cadbury Dairy Milk Happy Birthday 360g, Cadbury Dairy Milk Thank You 360g, Cadbury Dairy Milk Huge Congrats 360g, Cadbury Dairy Milk Biscoff 350g: £4.50 from Wednesday 17th September until Tuesday 7th October
- McVitie’s Digestives Milk Chocolate 266g, McVitie’s Digestives White Chocolate 232g, McVitie’s Digestives Dark Chocolate 266g: Down from £1.85, to: £1.50 from from Wednesday 1st October until Tuesday 7th October!
- Cadbury Dairy Milk 45g, Cadbury Twirl 43g, Cadbury Boost 48.5g, Cadbury Crunchie 40g, Cadbury Starbar 49g, Cadbury Wispa 36g, Cadbury Wispa Gold 48g, Cadbury Dairy Milk Caramel 45g, Cadbury Dairy Milk Marvellous Creations Popping Candy 47g, Cadbury Picnic 48.4g Fry’s Turkish Delight 51g: Down from £1.05, to 50p from Tuesday 7th October until Monday 13th October
- Cheetos Twisted Sweet & Spicy 85g, Cheetos Twisted Cheese 90g, Cheetos Fiery Jalapeno & Cheese 70g. Down from £1.49, to 99p – Tuesday 7th October until Monday 13th October
