One Stop has launched a major reset of its chilled food range to meet changing customer needs.
The overhaul introduces 78 new lines, including yogurts, dinner and side options, and healthy on-the-go drinks. The retailer has also redesigned its own-label sandwich packaging with a more muted colour palette to create a more premium feel across its on-the-go range.
The refreshed range is now branded as ‘The Deli’ and includes limited-edition and festive products.
The festive range includes a Chicken, Stuffing & Cranberry Sauce Sub, a Pigs In Blankets Sandwich and a Chicken, Bacon & Stuffing Wrap. It is available from Monday 20 October.
In addition to new lines, 140 existing products in desserts, dinner and snacking are rolling out to more stores across the estate. New additions include slow-cooked sweet chilli chicken wings, chicken & black bean with egg fried rice, kefir natural yogurt, fat free cottage cheese, garlic flatbread, crème fraîche, beef medallion steaks and apple lattice pie.
Prepared vegetables such as sliced leeks and cauliflower & broccoli florets have also been added, alongside seasonal lines including Brussels sprouts and parsnips.
Store fixtures have been updated to improve navigation, and the retailer is trialling different product placements to assess customer perceptions of quality.
Franchisees will have full access to the new fresh range.
