Having made the decision to commit to the introduction of a next generation shopper engagement solution in Woodlands Local, another world-first we believe, the hard work really begins as we test and trial the solution and prepare it for a live launch.
by Antony Begley
Breaking new ground can, as we’ve dicovered before, be a very nerve-wracking experience. The implementation of our new ‘shopper engagement’ solution in-store is a hugely exciting prospect but is also causing some sleepless, anxious nights.
We believe it’s the first time a system of this type has been implemented in a convenience store so we are learning everything ourselves here and it’s a challenge for all involved.
Darius, as the solution is known, is a complex system for gathering all of our customers onto a database which will then allow us to send them individually personalised messages. These messages could be special offers, birthday wishes or just news and advice on things happening in the local area.
The current work is on ensuring Darius speaks efficiently to our RS Epos system – a challenge that is far more complex than it sounds! But we shall overcome, and we are confident the end result will be fantastic.
