Heineken has expanded its Old Mout premium cider range with the launch of a new Pineapple & Raspberry variant.
It is available now in single 500ml bottle (outers of 12, RSP £2.39) and 10 x 330ml can pack (RSP £11) formats with an ABV of 4.0%.
As part of the brand’s commitment to sustainability, all Old Mout packaging is 100% recyclable.
Heineken Cider Director Emma Sherwood-Smith commented: “We believe we have an exceptional, exotic flavour that will have mass appeal, delivering on 2019 foodie trends, great taste and marrying nicely with our sustainability agenda too.”
For more information on stocking, contact your Heineken representative or email firstname.lastname@example.org.