Old El Paso has launched two new fajita seasoning mixes: Extra Mild and Fiery Hot.
The new SKUs join the brand’s existing range, which includes Smoky BBQ and Roasted Tomato & Pepper.
The launch is part of a wider £4m brand investment aimed at boosting awareness and reinforcing Old El Paso’s positioning as the UK’s leader in World Foods. The brand holds a 52% value share in the Mexican segment.
Seasoning mixes are the fastest-growing segment in the category, up 6% year on year. Old El Paso’s own range has grown 12% over the same period, driven by increased demand for scratch cooking and convenient flavour solutions.
The new products are designed to attract a broader consumer base, with options for both heat-seekers and those who prefer milder flavours. They also form part of Old El Paso’s latest sustainability initiative, with fully recyclable packaging.
Extra Mild Fajita Spice Mix and Fiery Hot Fajita Spice Mix are both priced at £1.25 RSP.
