Nutella has revealed details of its £2.8m campaign supporting its recently-launched Nutella B-ready product – the brand’s first move into the biscuits category in the UK.
The campaign spans multiple channels including a brand new 30-second TV advert, which hit the nation’s screens this weekend (September 16–17) and runs through to mid-October.
Focusing in on the elevenses moment, the ad features multiple scenarios where people raise eyebrows trying to eat Nutella from a jar. It concludes with a woman opening a box of B-ready to the narration: “If you love Nutella in a jar, here it is in a bar!”
Levi Boorer, Customer Development Director at Ferrero UK, commented: “The nation really does love Nutella and people eat it in many different ways. We wanted to bring this to life, whilst showcasing our new Nutella B-ready product that allows people to enjoy the taste of Nutella wherever they are.”
Nutella B-ready is available now, with an RSP of 59p for a single bar or £1.99 for a pack of six.
