Ferrero has added a Wholegrain variant to its Nutella & Go range, the first extension of the snack brand in five years.
Nutella & Go Wholegrain contains 80% wheat & oat cereal sticks alongside a classic Nutella dip.
It is available now for a limited time only in cases of 12 x 55g with an RSP of £1.02.
New POS and displays are available via the Ferrero trade website.
Levi Boorer, Customer Development Director at Ferrero, commented: “Building on the popularity of the existing line in the UK, we are offering convenience retailers the opportunity to stock our latest launch this summer, Nutella & Go Wholegrain. We are confident that the newest addition to our range will entice loyal shoppers to the brand, with many shoppers looking for a pick me up treat.”
