Snü is expanding its nicotine pouch range with the launch of Fizzy Energy, a tropical energy drink-inspired flavour available in stores from 10 July.
The new variant is available in 6mg, 12mg and 18mg nicotine strengths per pouch, as well as 60mg per gram, making it the fourth flavour in Snü’s extra-strong range. It has an RSP of £3.99-£4.99 per can.
Fizzy Energy features Snü’s rub-to-smell label, allowing shoppers to experience the flavour before purchase. The feature is designed to encourage trial, reduce stock losses caused by opened cans and help speed up purchasing decisions.
The brand is supporting the launch with POS kits, educational materials and support from its Business Development Managers.
Snü said flavour is one of the key drivers of category growth and developed Fizzy Energy to offer a beverage-inspired option for consumers looking beyond traditional mint variants. All Snü pouches use natural flavourings.
The launch comes as the UK nicotine pouch category, now worth around £220m according to Haypp, continues to grow. Snü reported 120% year-on-year growth, a 60% returning customer rate and a 660% increase in new customer acquisition over the past year.
