New Zealand Winegrowers has announced the inaugural New Zealand Wine Week, which commences on 8 February 2021.
The week will comprise of a range of activities, including:
- ‘Challenging the Myths around Food Miles’ – a sustainability focused webinar.
- ‘What’s New… What’s Next!?’ – a winemaker-led panel discussion seminar exploring behind the scenes in New Zealand wine cellars, and what might be expected to appear in international markets in the next 12 months.
- ‘Pinot Noir Soils’ – a webinar delving into the different regions that excel in growing Pinot Noir, and how their individual soil types help define their wines.
- Syrah Masterclass – exploring the diverse styles and regional expressions with Rebecca Gibb MW.
- New Release Self Pour – a guided self-pour tasting to explore a set of new releases from New Zealand, including the 2020 vintage, with the opportunity to hear from the winemakers about how they overcame the challenges they faced.
- Instagram Lives with Dr Jamie Goode and several New Zealand winery personnel to explore different facets of New Zealand wine.
An online New Zealand wine catalogue will also be launched. This will provide a service where customers can browse participating winery profiles and compare varieties, price, channel, and availability. Guests can make appointments with wineries and importers to discuss potential distribution opportunities, and in the UK request samples where applicable.
“These events will explore our New Zealand wine story showcasing our premium, sustainable, and diverse wines, and the opportunity to participate in live discussions with leading wine voices from around the world,” said Charlotte Read, General Manager Marketing, New Zealand Winegrowers.
“In these challenging times we are delighted to be able to work together across our key Northern Hemisphere markets to bring a wide range of valuable intel and insight from renowned speakers. We aim to shine a light on many aspects of New Zealand wine during this week and show that even though we can’t physically be together, we can raise the profile and celebrate New Zealand wine with our trade and media audiences.“