New Zealand Winegrowers is relaunching its Independent Retail Promotion which was due to take place in April and May this year as Covid-19 struck and will now run in spring 2021.
The promotion will be extended so retailers can run their campaign any time throughout April, May and June 2021. The prizes are unchanged: participating retailers have the chance to win one of three trips to New Zealand, to take part in a wine experience discovering the regions, varieties, landscapes and personalities behind New Zealand wine.
The campaign strapline – ‘How About a Glass of Right Here’ aims to bring a slice of New Zealand to the UK and Irish markets, showcasing the beauty of the country and linking it with its wine.
New Zealand Winegrowers will also offer an online tasting training for participating retailers and their staff to provide them with extra knowledge and enthusiasm for New Zealand wines.
To be in with a chance of winning, participating retailers need to run a stand-out New Zealand promotion with the simple aim to showcase New Zealand’s diversity for at least two weeks during April, May and June 2021.
“We are delighted to bring back our popular Independent Retailers promotion and, by offering such an exclusive prize, we hope many independent retailers will get involved,” said Chris Stroud, New Zealand Winegrowers Market Manager for Europe.
“This will provide a fantastic opportunity for retailers to increase their New Zealand range and add value to their business. We believe the online training will inspire the retailers to pass on their knowledge to their customers and encourage them to make new discoveries.”
New Zealand Winegrowers can assist with digital imagery, information and limited POS.
For more information and to register their interest, retailers should email Chris Stroud.