Bagel brand New York Bakery Co. has unveiled a major new UK & Ireland on-pack promotion in partnership with the TV series Friends.
The promotion offers consumers the chance to “win the iconic NYC home grand prize” and will run across all packs of New York Bakery Co. bagels for three months, starting 3 August.
The Friends-inspired grand prize features two lazy boy style chairs, a foosball table, a coffee machine, an apothecary table, a telescope and a selection of kitchen gadgets and utensils. Each element within the ‘Home Grand Prize’ bundle is inspired by one of the principal characters from the show, with a total of three grand prizes to be given away at the end of the promotion.
On top of the grand prize, consumers will also be given the chance to win one of 1,000 other prizes every week, including Hugsey toys, Friends aprons, Friends games as well as New York Bakery Co. bagel tins and tote bags.
To be in with a chance of winning, consumers simply visit the designated microsite and enter the unique code on their five-pack of New York Bakery Co. bagels by the closing date of 15 October 2020.
The activity is part of a wider partnership deal that also sees New York Bakery Co. return to TV with a spot advertising campaign on Comedy Central, Comedy Central Extra and Channel 5 throughout the summer.
All activity will be supported by PR and influencer marketing as well as a dedicated social media campaign.
Christina Honigfort, Head of Marketing at New York Bakery Co., said: “You don’t get more New York than bagels and Friends and this is our way of bringing a taste of the city to the UK. With all the activity we have planned in the coming months, we’ll be sure to take our messages around taste and authenticity far and wide to millions of shoppers each week.”