New York Bakery has launched into 192 Booker depots with two of its bestselling lines – New York Bakery Original Bagel and New York Bakery Sesame Bagel.
With a 29-day shelf life, the Original and Sesame bagels help to minimise wastage while maintaining freshness.
Bagels continue to grow in popularity, with recent Kantar data showing they score highest for enjoyment versus other morning goods.
Stephen Jones, UK Sales Director at Grupo Bimbo UK, said: “We’re delighted to be bringing New York Bakery Bagels into Booker, and as a result, opening up the convenience channel to our bestselling products. With strong brand recognition, long shelf life and a proven sales track record, we see a real opportunity for convenience retailers to drive growth with New York Bakery.”
New York Bakery Original Bagels and New York Bakery Sesame Bagels are available now in Booker with an RSP of £2.40.
