New Year, new look from Cadbury

The New Year sees a new look for Cadbury’s singles range.

The new look will feature purple bookend wraps in a bid to provide a stronger on-shelf appeal. The rejuvenated packs will start to appear in market this month with the full range being rolled out over the next six months.

The new look will feature on singles SKUs of Wispa Gold, Crunchie, Boost, Picnic, Starbar, Flake, Boost Duo, Fudge, Chomp and Curly Wurly.