New Weetabix ad has navy hooked

Girl fishing on beach

Weetabix has unveiled a new TV advert as part of an £11m multi-channel marketing push under the brand’s ongoing ‘Have You Had Your Weetabix’ banner.

The humorous ad shows a little girl who’s ‘had her Weetabix’ fishing at the beach and subsequently hooking a Royal Navy submarine. The final frame highlights the full Weetabix range including Weetabix Flavours, Crispy Minis, Protein and Weetabix On The Go.

Running across adults’ and kids’ national TV, social media and online, the advert will be seen by nine out of 10 people across the UK, with a total TV reach of 60 million adults.

Francesca Theokli, Marketing Director for the Weetabix Food Company, said: “We’re confident that this new creative, coupled with a major marketing push, will delight the nation and our retail partners.”