Vimto has revamped its 250ml Still ready to drink Vimto Minis range, in time for the crucial summer trading period, with new packaging designed to appeal to mums and meet the needs of kids ‘on the go’.
Vimto says the re-sealable sports cap bottles are ideal for rehydrating thirsty children and the bright new packs increase shelf stand out, whilst clearly communicating the drink’s healthy No Added Sugar credentials.
Rolled out from this month, the new-look packs will be supported by a nationwide digital advertising campaign across lifestyle websites aimed at mums, such as Hello!, Cosmopolitan and Heat.
Vicky Marsden, Vimto Brand Manager said: “Vimto Minis meet the growing consumer demand for healthy ‘on the go’ formats and are perfect for active kids on family days out or when they’re outside playing with friends. The digital advertising campaign will drive sales and boost brand awareness and we would encourage retailers to stock up in advance of the activity to benefit from expected demand.”
Vimto Minis are available as six packs in the Grocery channel and as singles with a 59p PMP in the Convenience channel.