JTI UK has revealed a refreshed brand identity for its Nordic Spirit nicotine pouches, with new packaging designed to stand out more prominently on retailers’ shelves.
The updated branding is live across JTI360, with the new design packs appearing on shelves over the coming months alongside updated brand communications at the point of sale.
Beyond the vibrant new look, the modernised packaging offers retailers enhanced guidance on strength and flavour – meaning they can better advise existing nicotine users on the best product for their preferences.
Featuring Dry or Moist indicators on pack, with respective slower and faster releases, nicotine users can select whether to use a pouch which is more subtle in flavour and has a slower release, or more intense in flavour with a faster release.
A clear six dot strength system, ranging from 6-17mg, further illustrates the nicotine intensity level. Each pocket-friendly contains 20 individual pouches and has a compartment in the lid where used pouches can be stored before disposal. The polypropylene container itself is widely recycled in household recycling.
The brand refresh follows the launch of the Nordic Spirit Frosty Mint Max in October, which first debuted the new look complete with the North Star logo.
Nordic Spirit’s Moist Range was crowned Product of the Year 2026 in the Nicotine Pouch category, marking the brand’s third major win in the past five years at the consumer-voted awards.
