Following the launch of two new ciders – Merrydown Medium 6% abv and Merrydown Blackcurrant 4% abv – in 500 ml bottles last year, heritage cider brand Merrydown is now rolling-out the new-look introduced for the two new variants across its other cider lines.
Both Merrydown Vintage Medium and Dry 7.5% abv 750ml glass bottles will feature the new livery from this spring, and Merrydown Medium 6% abv cider is replacing the Merrydown Vintage 7.5% abv ciders in the new-look 440ml cans.
A prominent feature across all of the packs is the logo which depicts a fox dancing a jig and playing an apple core-shaped fiddle.
Brand owner SHS Drinks will shortly be unveiling a new spring advertising burst to spearhead Merrydown’s recently launched ‘One Sip. Many a knowing grin explained’ campaign, which also includes extensive consumer PR and sampling, digital, in-store and food matching activity – the brand recently partnered with current Celebrity MasterChef Ade Edmondson who has created a trio of bespoke recipes for Merrydown Cider.
