New look for Doritos

Doritos is launching a new logo across its chips and dips, rolling out across the range now. Doritos has become synonymous with the ‘big night in’ occasion and with major spikes in sharing sales seen during Easter, the new packaging across the Doritos range is arriving just in time for retailers to enjoy some tasty sales. Walkers has a complementary portfolio of sharing brands, six of which place in the top ten sharing crisps, with Doritos currently no.1 and growing at 10.4%. Sharing bags continue to drive CSN category growth as consumers entertain at home, available in £1 price marked packs within the Impulse channel.

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