New launch springs up from Haribo

Haribo Spring Time Friends are being relaunched in the run-up to the Easter holidays. Spring Time Friends, which are bunny and lamb shaped gums, were a popular choice in 2013 for Haribo, theUK’s number one gums and jellies brand. Latest data shows growth of Spring Time Friends at +72.8% for value sales.

Price marked at £1, and available in 220g bags, Marketing Manager for Haribo, Katy Clark said that Spring Time Friends offered an ideal treat for sharing, whatever the occasion. She said: “Themed treats from recognised brands, those that consumers know and trust, continue to be a popular choice. This combined with the round pound price point makes Spring Time Friends a must stock product for retailers. Spring Time Friends are fun and affordable and will help to drive the sales of pre-Easter confectionery.”

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