Mattessons, the meat snacking brand from Kerry Foods, is aiming to drive incremental sales this autumn by adding limited edition flavour Scrum’my Chargrilled Chicken to its Fridge Raiders range.
As research demonstrates that snacking sales increase during big events, Mattesons hopes the new variant can tap into the excitement generated by the forthcoming Rugby World Cup.
Available from 31st August across all retail channels, Scrum’my Chargrilled Chicken aims to mirror the success of last year’s limited edition flavour, Brazilian Chargrilled, which generated a 300% sales uplift whilst available in-store, becoming the third-best performing SKU in the Mattessons range.
“Our new rugby-inspired packaging is designed to disrupt shoppers and bring excitement to build on the success of our limited edition flavour last summer. It seemed a natural fit to launch a rugby-inspired limited edition pack to support the upcoming sporting events schedule,” commented Raquel Medina, Assistant Brand Manager for Mattessons.
The new limited edition flavour will be available in two formats, a single 60g pack (rrp £1.29) and a 3 x 25g multipack (rrp £1.49).