New flavours, new packaging, new advert for Cadbury Mini Rolls

Still from Mini Rolls TV ad

Premier Foods is introducing four new flavours to the Cadbury Mini Rolls range, which will also see a packaging refresh.

Premier says it has made the additions in order to be more akin to needs of its target consumers. The core range will now comprise: Milk Chocolate, new Raspberry and new Chocolate Orange. Limited edition Banana and Cola flavours will be added to the range for a six month period.

The range is also undergoing a packaging redesign which features brighter, bolder and more appealing colours, with the aims of creating more impact on shelf and ensuring ease of navigation at the fixture.

To back the launch, Cadbury Mini Rolls will return to the nation’s TV screens for four weeks from 4th May. The advert is a ‘Starsky and Hutch’ twist on an everyday moment, and ends with the strapline ‘Cadbury Mini Rolls. Rolled With Joy. #FreeTheJoy’.

Joanna Agnew, Head of Cadbury Cakes, commented: “Cadbury Mini Rolls is an iconic brand that consumers know and love. We have refreshed the range to give it a more modern feel and developed fun flavours that are a perfect fit for our target audience. The ‘joyful’ TV ad will certainly make people smile and with a fully loaded plan in May, we look to really make a difference.”

The new packaging will be available in-stores as of May 4th. Cadbury Mini Rolls has an rrp of £1.39.