Walkers is expanding its Sensations range with the launch of three new flavours.
Japanese Sweet Wasabi & Ginger flavour, and Chargrilled Steak & Chimichurri flavour, inspired by Japan and Argentina respectively, will be added to the crisp range (150g packs). Mango & Red Chilli Chutney flavour will join the Indian-inspired poppadom range (82.5g packs).
The new products come as the brand moves upmarket with new premium pack designs and substantial marketing activity. Titled ‘Sensations. A Feast For The Senses’, the campaign includes TV advertising and digital support.
Andrew Hawkswell, Marketing Manager at PepsiCo, commented: “These exotic flavours are not only new and interesting, but also perfectly timed for the summer period, enabling retailers to capitalise on shoppers searching for flavours inspired by exotic places. We’re confident this extension to the range will prove popular with shoppers looking for a premium and flavoursome snack offering.”