First new Chewits in 10 years

New Chewits range

Chewits has expanded its stick pack ranges with four new flavours, available now: Blue Raspberry, Cherry, Sour Lemon Xtreme and Sour Cherry Xtreme.

The launch marks the first time the brand has added new flavours to its core stick pack range in over a decade.

Blue Raspberry and Cherry are available in 30g stick packs. Sour Lemon Xtreme and Sour Cherry Xtreme are available in 34g stick packs. All RSP at 49p and all are suitable for vegetarians.

The new flavours are available to Nisa and Spar retailers, as well as from Bestway, Unitas and Sugro.

The launch is supported with a social media campaign that focuses on the brand’s heritage and also reignites the sweet or sour debate.

Sarah McDermott, Senior Brand Manager at Cloetta UK, commented: “As Chewits stick packs have been around for almost 60 years, we know it’s important to renew and refresh the range with mouth-watering new flavours to attract new interest in these much-loved chews.”

Chewits expanded into the bonbon and hanging bags categories in 2020 with the introduction of Juicy Bites, Xtreme Sour Bites, Xtreme Sour Apple Laces and Fruity Twists.

McDermott said: “We want to replicate the success we had from the launch of our new product formats last year by building on our heritage and driving growth of our classics. We hope to see these fabulous new flavours become firm favourites like Strawberry, Fruit Salad and Sour Apple.”