Nestlé Cereals has partnered with DC Studios and Warner Bros for a new on‑pack promotion across its cereal brands to celebrate the new Superman film launching on July 11.
The promotion offers shoppers the chance to win a family holiday to the Six Flags Over Texas theme park in the USA, alongside 1,000 cash prizes.
Participating brands include Shreddies, Cheerios, and Nesquik. To enter, shoppers purchase a promotional pack, scan a QR code, enter a unique product code, and upload their receipt. The main prize includes a five‑night stay in Texas, return flights, two‑day park admission, and £500 cash.
The promotion is supported by shopper marketing activities, including branded bays, digital till screens, pallet shippers, and aisle-end displays.
