Cereal bar brand Nature Valley has brought its ‘real food’ Full Mix bars to the UK market, after a successful US launch last year.
Nature Valley Full Mix is available in packs of 3 x 40g bars with an RSP of £2.89. It launches with a promotional RSP of £1.50.
The bars offer a multi-texture, multi-flavour experience and come in two variants: Peanut Butter & Blueberry and Peanut Butter & Cranberry. Both are packed with berries, seeds, peanuts, wholegrain oats and peanut butter, and are high in fibre and a source of protein
The launch is supported by a £1.5m marketing campaign that spans TV, video-on-demand, social, digital, sampling and shopper marketing activity.
Roisin Witort, Marketing Manager for Snacking at brand owner General Mills, said: “Here at Nature Valley, we’re all about identifying and satisfying unmet consumer needs and we really believe this innovation will hit the nail on the head with consumers looking for a truly indulgent, yet wholesome snack with a full variety of tastes and textures in one bar.
“Nature Valley Full Mix is perfect for anyone looking for low processed food with real ingredients they can see and trust, with our market research showing that 69% of shoppers would buy again.”