Nākd goes gluten-free

Nakd breakfast bars

Natural Balance Foods has reformulated its Nakd Breakfast Bars range with the introduction of gluten-free oats.

Available in four flavours – Banana Bread, Apple Danish, Berry Bliss and Cocoa Twist – the bars are made with 100% natural ingredients and no added sugar.  Each bar has less than 100 calories and count as one of your five-a-day.

Nakd Breakfast bars are aimed at busy consumers who are increasingly shunning breakfast cereal in favour of healthier, yet still convenient options. Research shows that UK shoppers bought 20 million fewer packs of ready-to-eat breakfast cereal in the past year in favour of on-the-go options.

Marina Love, Marketing Director for Natural Balance Foods, commented: “Our new Nākd Breakfast Bars offer retailers the perfect opportunity to increase grab-and-go breakfast sales and we’d recommend they place the bars in impulse locations and alongside other morning goods to drive breakfast occasions in their stores.”

Nakd is the third-biggest-selling brand in the Cereal Bar category – worth around £39m and growing at 12%.

The New Nakd Breakfast Bars are available now. The 30g bars come in singles (RSP 75p) and 4 x 30g packs (RSP £2.49).