myblu goes for gold with new variant

myblu Golden Tobacco

E-vapour brand blu is expanding its flavour portfolio with the launch of a reformulated Golden Tobacco flavour for its pod-mod device, myblu.

Blu said the new variant performed “exceptionally well” in consumer testing.

It will roll out to stores over the coming weeks in both myblu core and Intense Liquidpod variants. A 2-pack of 1.5ml cartridges has an RSP of £5.99.

Chris Street, Head of Trade Marketing at blu UK, commented: “Retailers should make sure they’re stocking a strong range of liquids, including our latest Golden Tobacco variant, alongside other fruit and mint-based flavours, to ensure they’re well equipped to capitalise on the lucrative sales on offer through this fast-growing category.”