Müller has launched Müller Spreadable, its first-ever branded spreadable in the UK.
To support the launch, a major multimedia campaign, including a new TV advert starring Nicole Scherzinger, goes live in June. In addition, as part of Müller’s status as Official Partner of British Athletics, the product will be supported by the first British Paralympian to win golds in two different sports since 1984, Müller brand ambassador Kadeena Cox.
Müller Spreadable is made with 73% real churned butter.
Six SKUs will be available throughout the trade later in 2018, following this month’s exclusive roll out in Tesco stores.
The Müller Spreadable range comprises Slightly Salted and Unsalted variants in 400g (RSP £3) and 250g (RSP £2) packs. In addition, 250g blocks of Salted and Unsalted Müller Butter (RSP £2) will be available.
Dan Howell, Commercial Director at Müller Milk & Ingredients said: “We recognise that there has been a lack of new product development in this part of the dairy aisle, and we’re confident that by focusing on taste and leveraging the brand power of Müller, we can unlock new category growth benefitting consumers and customers alike.”