Instant snack brand Mug Shot has launched a new £1m marketing campaign targeting a core audience of women office workers and busy stay at home mums.
The campaign, titled ‘Stir Things Up With a Mug Shot’, runs until the end of June. It includes TV and radio advertising, coupled with out-of-home, digital, social media, shopper marketing and PR activity.
Owned by branded food manufacturer Symington’s, Mug Shot is available in 18 flavours including Roast Chicken, Tomato & Herb, Sweet & Sour and Butternut Squash. Each is low in fat and ready in under five minutes.
Mike Benton, Head of the Snacking Business Unit at Symington’s, commented: “Mug Shot has enjoyed a really strong performance and is currently worth an impressive £45m. With this £1m investment, we’re looking to grow brand awareness and national penetration through targeting key work and home occasions.
“The ultimate ambition for Mug Shot is to become the number one instant snack choice and we’re confident that this new campaign will help us achieve this goal.”
