Mrs Elswood pops jar on new outdoor campaign

Empire Bespoke Foods has unveiled a major new national outdoor advertising campaign for its Mrs Elswood gherkin brand.

The high-profile campaign follows the brand’s 2024 ‘Punch In Your Lunch’ TV campaign and aims to grow the pickle category, especially among younger consumers.

The six-figure campaign runs across more than 330 outdoor sites in busy, high-traffic areas across the UK and is expected to reach 15% of all adults and serve up 31 million opportunities to see.