Gluten-free bakery brand Mrs Crimble’s has launched an on-pack promotion on over one million packs of its Choc Macaroons and Coconut Macaroons.
For the next three months, consumers can win a luxury all-inclusive holiday to Coconut Bay in St Lucia. One hundred runners-up prizes of a Seascape Island Apothecary travel essentials beauty set are also there for the taking.
To be in with a chance of winning, consumers must enter a unique on-pack code in to a dedicated microsite before September 9.
The promotion is supported with social media content delivered in the voice of the Mrs Crimble’s character. The character-led social pages are designed to build the brand’s online community and engage its audience with fun content.
Rebecca Vercoe, Mrs Crimble’s Brand Controller at owner Wessanen UK, said: “This is the first time we’ve run an on-pack promotion of this scale. We were keen to offer a prize that fits in perfectly with the season and would be highly desirable for our consumers. With a getaway to St Lucia up for grabs, we’re confident the promotion will help drive retail sales of our participating six-portion packs.”