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Mr Kipling hops into Easter

Mr Kipling Orange & Lemon Slices alongside Lemon Bakewells

Premier Foods, through its Mr Kipling brand, will be hopping into Easter with its new seasonal range.

With occasion cakes being worth £138m and growing at 5.2%, Mr Kipling is adding a fresh touch to its range with Orange & Lemon Slices and Lemon Bakewells, both of which feature bright, bold packaging.

Karmel Maletta, innovation controller at Premier Foods, commented: “We know shoppers consider Easter as a family-oriented occasion and we wanted to offer a selection of exciting treats which can be shared with friends and family during the seasonal occasion.”

Both Mr Kipling and Cadbury Cakes seasonal ranges are available from wholesalers now.

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This website contains images and information relating to tobacco products. Please do not view if you are under 18 years of age.

This publication contains images and information relating to tobacco products. Please do not view if you are under the age of 18 years old.