Mr Kipling hops into Easter

Mr Kipling Orange & Lemon Slices alongside Lemon Bakewells

Premier Foods, through its Mr Kipling brand, will be hopping into Easter with its new seasonal range.

With occasion cakes being worth £138m and growing at 5.2%, Mr Kipling is adding a fresh touch to its range with Orange & Lemon Slices and Lemon Bakewells, both of which feature bright, bold packaging.

Karmel Maletta, innovation controller at Premier Foods, commented: “We know shoppers consider Easter as a family-oriented occasion and we wanted to offer a selection of exciting treats which can be shared with friends and family during the seasonal occasion.”

Both Mr Kipling and Cadbury Cakes seasonal ranges are available from wholesalers now.