As part of a plan to add hundreds more stores to its 700-site franchise estate over the coming years, Morrisons has offered franchise partners who operate stores under other symbol groups a £2,000 incentive to transfer those sites to Morrisons Daily.
The announcement was made at the Morrisons Daily annual conference, where the firm also introduced a doubling of the current ‘Refer a Friend’ incentive reward.
In addition, the company launched its ‘Hot Weather Club’. The scheme automatically allocates essential water and ice lines to registered stores when local temperatures hit 23°C or above, guaranteeing stock availability whilst offering a cost saving of over 10%.
Paul Dobson, Morrisons Wholesale Director, said: “Our franchise partners are the engine for the future growth for Morrisons Daily and this conference was a fantastic opportunity to celebrate our shared successes. We are entirely committed to supporting their businesses by reducing operational costs and making the very best of Morrisons – from our skilled teams to innovations like our Hot Weather Club – fully available to them.”
