Coca-Cola Europacific Partners GB has added a new grapefruit-flavoured variant to its zero sugar Monster Ultra range: Monster Ultra Fantasy Ruby Red.
Rolling out from mid-August and vibrant pink in colour, Monster Ultra Fantasy Ruby Red boasts a grapefruit flavour that balances sweetness and tartness with a fresh citrus taste – alongside the usual Monster Energy blend.
It will be available in plain and price-marked single 500ml cans, and four-can multipacks, which have been designed in collaboration with graffiti artist Mark ‘Pinky’ Taylor.
Red grapefruit is one of the fastest-growing flavours in cold beverages, while zero sugar continues to be a key category driver in energy, growing at 7.6% year on year.
Convenience retailers can request Monster Ultra Fantasy Ruby Red POS materials and download digital assets via My.CCEP.com to help bring the launch to life in-store and online.
