Monster Energy has unveiled its latest energy drink, produced in collaboration with three-time F1 World Champion Lewis Hamilton.
’44’ is named after Hamilton’s race number, and goes on sale this summer. It is described by the brand as blending “a light, crisp, and refreshing taste with a tank-load of the legendary Monster Energy”.
Hamilton, who has always wanted his own drink, said the new beverage was a dream come true. “I’m really excited to have worked through every detail of the product from scratch, and finally see ’44’ hit the shelves.”
Vice President of Monster Brands Europe, Jimmy Goodrich, commented: “Working with Lewis to develop this new product has been an incredibly positive experience. I’m certain we have a drink that will see as much success across our European markets as Lewis achieves on and off the track.”