Monster start to 2021

Monster Energy Drinks

Coca-Cola European Partners has expanded its Monster energy range with three new additions – Monster Mule, Monster Ultra Fiesta and Monster Juiced Monarch.

All three are available in 500ml plain and price-marked cans from this month, apart from Juiced Monarch which rolls out in February. The new variants will also be available in four-packs later this year, as will existing flavours Pacific Punch, Ultra Paradise and Ultra Black.

An energy twist on the famous Moscow Mule cocktail, Monster Mule is understood to be the first ginger-flavoured energy drink in GB.

Monster Ultra Fiesta combines a juicy mango flavour with the Monster energy blend, for an energy boost with no calories and no sugar.

Named after the Monarch butterfly, Monster Juiced Monarch combines real peach and nectarine juice with Monster’s energy blend and comes in eye-catching packaging with street culture-inspired butterfly designs.

Simon Harrison, Vice President, Commercial Development at CCEP GB, said: “We know there’s big demand in the market for new and exciting flavours, including in the low calorie energy segment. We’re confident that our latest launches, supported by impactful marketing campaigns that the Monster brand is known for, will appeal to new and existing energy drinkers and will drive sustained growth throughout this year.”