Monster gears up for racing simulator promo

Monster Energy racing simulator

Coca-Cola European Partners has unveiled a brand-new promotion to support its Monster Energy range, giving gaming enthusiasts the chance to win a Monster-branded racing simulator.

Running until the end of September, the promotion will see one lucky winner get their hands on a complete racing simulator package worth £2,500. The prize includes a PS4, a Playseat gaming chair, a curved TV screen, a steering wheel, pedals and a game.

Supporting POS – including posters, wobblers and barkers – is available from the CCEP Customer Hub Tools & Resources pages or on 0808 1 000 000.

Simon Harrison, Vice President of Commercial Development at CCEP GB, said: “Monster’s simulator promotion comes at a time when people have more time for gaming in the home. The supporting POS will deliver in-store theatre and resonate with shoppers and core Monster Energy fans – a must for retailers to activate.”