Coca-Cola Europacific Partners has unveiled Monster Ultra Vice Guava, the latest addition to its zero sugar Monster Ultra range.
Available now exclusively in Tesco and One Stop stores, and from Booker, the variant will roll out nationwide from late July. Monster Ultra Vice Guava combines ripened guava flavour with the Monster Energy blend, delivering a zero calorie, zero sugar energy drink aimed at driving chiller sales.
The new variant will be available in 500ml single cans, including plain and price-marked packs, with an RSP of £1.75. The Miami vice-inspired can design, featuring bold 80s styling, is intended to maximise on-shelf standout.
Guava flavours have grown by more than 22% over the past two years, and the launch builds on Monster Ultra Vice Guava’s strong performance in the US, where it is the brand’s best-selling Ultra flavour.
To support the rollout, convenience retailers can access POS materials and digital assets via My.CCEP.com.
