Monster Energy rocks up in Ibiza

Ibiza Rocks hotel

Monster Energy has revealed a summer Ibiza Rocks promotion and an extension to its multipack line up.

The brand, which has grown by 25% so far this year, is giving shoppers the chance to celebrate 10 Years of Ibiza Rocks with a promotion to win two VIP tickets to the Ibiza Rocks Hotel in September. The prize includes a four night stay, gig tickets, a pool party and access to a private VIP area, flights and transfers.

POS materials to support the promotion, including dumpbins, shelf strips and display units, are available from this month until August. There will also be social media activity.

Monster Energy will also be extending its current multipack range by launching variants, The Doctor and Assault, in 4x500ml packs from 4th July.

The extension also includes a new Monster Energy multipack format, which will be an 8x500ml Monster Energy Green pack, available from 15th August.

Caroline Cater, Operational Marketing Director at Coca-Cola Enterprises, said: “Monster is growing strongly and this new Ibiza Rocks promotion is a great opportunity for retailers to make the most of the brand’s success this summer, with a prize that resonates with our Monster Energy fans.

“With our multipacks performing well we recognise that there is potential for further growth in future consumption sales. This is why we are investing in three new multipacks, which can then be shared at home or taken out when needed.”

The Doctor and Assault 4x500ml Monster Energy multipacks will be available at an rrp of £3.99, and Monster Energy Green 8x500ml pack will be available at an rrp £7.79.