Two new flavours of Monster Energy have been unveiled by Coca-Cola Enterprises (CCE). The latest additions to the brand, are Monster Assault, a blend of soda and energy, which is introduced into the GB market following a highly successful activation across Europe, and Monster Energy ‘The Doctor’ – a special edition pack celebrating Monster’s ongoing relationship with the MotoGP series, which honours one of the greatest motorsport competitors of all time, Valentino Rossi.
Caroline Cater, Operational Marketing Director at CCE, said: “Product innovation is the key driver within the energy drinks sector, helping to increase consumer choice while maximising incremental growth. The new products help retailers to offer further choice to consumers, reinforced by the existing popularity of the Monster Energy brand. We are confident the new variants will play a key role in the brand’s continued sales growth.”