Mondelez has launched its 2025 Halloween seasonal offering, with a line-up of chocolate and confectionery designed to help retailers make the most of the key trading period.
Cadbury Treatsize Sharing Selection was the top-selling SKU last Halloween and now Mondelez seeks to build on that momentum with new product inclusions. This year’s pack includes 12 treatsize units across Buttons, Crunchie, Twirl and Freddo.
The Cadbury Dairy Milk Freddo & Friends sharing pack also returns, as well as the Cadbury Fudge treatsize pack.
Sour Patch Kids has launched a new treatsize sharing pack, featuring Watermelon and Strawberry flavours.
The Maynards Bassetts brand has received a playful Halloween-themed makeover, with Wine Gums renamed Spooky Gums and Liquorice Allsorts becoming Black & White Liquorice Mix.
Biscuit brand Oreo is also channelling its inner ghoul with the returning Oreo Spooky, which features Halloween-inspired cookie embossing and orange-coloured cream.
- Cadbury Treatsize Sharing Selection, RSP £3.99, 223g
- Sour Patch Kids Strawberry and Watermelon treatsize, RSP £3, 350g
- Cadbury Dairy Milk Freddo & Friends, RSP £3.99, 191g
- Cadbury Fudge treatsize, RSP £3.99, 202g
- Maynards Bassetts Black & White Liquorice Mix, RSP £1, 130g
- Maynards Bassetts Spooky Gums, RSP £1, 130g
- Oreo Spooky, RSP £1.50, 154g
