Mondelez has added a Cadbury Dairy Milk Biscoff Shell Egg to its Easter line-up, building on the Cadbury Dairy Milk and Lotus Biscoff partnership.
The new egg features Cadbury Dairy Milk chocolate with crunchy Lotus Biscoff biscuit pieces, plus eight individually wrapped Cadbury Dairy Milk Biscoff chunks.
It launches alongside the Cadbury Creme Egg White Shell Egg, bringing Cadbury Creme Egg White into the traditional shell egg segment.
Mondelez has also redesigned its ‘Special Gesture’ range. Each shell egg is wrapped in Cadbury-branded foil visible through a cut-out on the front of the pack and has a recyclable cardboard handle integrated into the design of each box.
The Mondelez Easter 2026 shell egg range includes:
- Cadbury Dairy Milk Ultimate Biscoff Shell Egg, 368g, RSP £15.49
- Cadbury Mini Eggs Ultimate Shell Egg, 374g, RSP £15.49
- Toblerone Edgy Ultimate Shell Egg, 258g, RSP £15.49
- Cadbury Dairy Milk Special Gesture Shell Egg, 242g, RSP £10.69
- Cadbury Twirl Special Gesture Shell Egg, 218g, RSP £10.69
- Cadbury Creme Egg White Egg, 190g, RSP £8.24
The Easter range is supported by a new media campaign, alongside in-store activations and retailer competitions.
Mondelez advises retailers to split the remaining run-up to Easter into two phases: ‘building momentum’ from Valentine’s Day to Mother’s Day on 10 March, followed by a ‘gifting finish’.
